Technical Terms…
Buzzwords..
Lingo.
All the latest buzzwords
Navigating digital marketing & business world can sometimes feel like learning a new language! From engagement rates to algorithm updates, this comprehensive glossary demystifies the essential terms and metrics you’ll encounter in today’s digital & business landscape.
A
Affiliate
An affiliate is a person or organization officially connected to a larger entity, often receiving benefits or commissions for promoting its products or services.
atp
ATP stands for “Answer the Phone.” It is a playful acronym used jokingly or casually to request that someone answer their phone immediately when it rings. It has transcended its original meaning to encompass a variety of interpretations. ATP can stand for ‘All Time Popular,’ ‘At the Point,’ ‘Aged to perfection,’ or ‘At this point,’ among others.
On platforms like TikTok, where users employ ATP to express frustration, emphasize a point, or add humor to their posts.
B
B
a
C
Cheugy
An ubiquitous descriptor for anything that is deemed outdated, uncool, or no longer in vogue. Cheugy items can range from graphic tees with slogans to specific home decor styles, and even overdone Instagram trends. The term is often used humorously to poke fun at trends that have overstayed their welcome.
Ctr
The click-through rate (CTR) of an online advertisement or social media post is a crucial metric, as it represents the percentage of users who take action after being exposed to the content. CTR provides insights into the effectiveness of an ad or post in capturing users’ attention and encouraging them to engage further. Understanding CTR is essential for evaluating the performance of online content and ads, as well as making informed marketing decisions.
D
Delulu
“Delulu” is slang for “delusional,” used to describe someone who has unrealistic or fantastical ideas or beliefs. It adds a touch of whimsy to online conversations.
Dm
Direct Messaging (DM)has become an integral part of online communication. As a feature that enables private conversations, Direct Messaging has revolutionized the way individuals and brands interact with their audience. This feature allows for discreet conversations, away from the public eye, making it an ideal platform for sensitive or confidential discussions.
E
E
For You page (FYP) on TikTok presents users with a personalized feed of content that is both captivating and relevant. This algorithm considers various aspects, including user interactions, video details, and device information, to determine which videos to display on a user’s FYP.
F
Finna
“Finna” is a slang term short for “fixing to” or “going to.” It is commonly used to indicate that someone is preparing to do something or has immediate plans. In social media conversations, finna is used to share plans, show anticipation, express enthusiasm, or indicate determination. Similar to ‘gonna’ for ‘going to,’ finna conveys a sense of readiness and preparation.
Fyp
For You page (FYP) on TikTok presents users with a personalized feed of content that is both captivating and relevant. This algorithm considers various aspects, including user interactions, video details, and device information, to determine which videos to display on a user’s FYP.
Fr
FR, a term that has taken on a life of its own, serving as a versatile expression of agreement, emphasis, or sincerity. But what does FR stand for? The answer is simple: For Real or For Real Though.
Variations of FR, such as FRFR (For Real, For Real) and FRR, have emerged, with FRFR emphasizing sincerity and seriousness, and FRR maintaining a similar meaning in a more casual manner.